Sarah Flis
Today, 76.2 million millennials live in the U.S. and 84 percent of them contribute to charities, more than other generations. Millennials give an average of $481 annually. Based on that, millennial fundraising totals more than $30 billion. That’s a huge opportunity! For non-profit organizations to succeed in millennial fundraising, they must have a sound …
Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise.
Expressing your gratitude to the donors who support your non-profit is more important than ever. The average U.S. donor contributes to 4.5 non-profits annually, so having a clear strategy and marketing/sales plan for staying top-of-mind year-round is more important than ever. We’ve outlined 7 tips for a memorable and effective donor thank you.
“Generosity is on the rise,” according to G2, in their summary of non-profit growth. But, what are the specific non-profits to watch and how can you apply that to your own plans and strategies?
Setting the right sales goals isn’t easy and both individual and department-wide sales goals present unique challenges. A variety of internal and external factors can prohibit your ability to hit your sales targets but having a process in place makes goals more achievable.
Customer acquisition is essential to the health of every company. If acquisition processes aren’t successful, a company will fail. Customers fuel revenues and keep companies in business. As a result, many businesses closely oversee their customer journeys to identify gaps and improve relationships.
Technology has completely changed the way we interact with each other and the world around us. Whether we’re searching for the best pizza restaurant, video chatting with a friend, or buying a new sweater, technology is ubiquitous in almost every facet of our daily lives. There’s no denying that the rise of technology has improved …
Earning new business is challenging, regardless of business model, company size or industry. The most successful companies employ a sound customer acquisition strategy to drive revenue, improve customer loyalty and increase customer retention. Acquiring new customers encompasses a variety of sales strategies. The right process will enable an organization to invest in growth and development …
Fundraising is essential for non-profit organizations (NPOs). A successful fundraising strategy will improve donor retention rates, increase donor lifetime value, and ultimately, achieve your goals. However, external factors like the stock market, real estate market, and even, the political climate can affect donor retention rates and make executing a successful fundraising strategy difficult to accomplish. …
As 2020 is quickly approaching, non-profit organizations are preparing for the upcoming year by analyzing their fundraising strategies. The demands for more creative and effective fundraising campaigns will continue to increase, but many non-profit organizations have limited in-house support staff and resources to support the rising consumer demand. Outsourcing with the right partner can improve …
