Expressing your gratitude to the donors who support your non-profit is more important than ever. The average U.S. donor contributes to 4.5 non-profits annually, so having a clear strategy and marketing/sales plan for staying top-of-mind year-round is more important than ever. We’ve outlined 7 tips for a memorable and effective donor thank you.
Fundraising is essential for non-profit organizations (NPOs). A successful fundraising strategy will improve donor retention rates, increase donor lifetime value, and ultimately, achieve your goals. However, external factors like the stock market, real estate market, and even, the political climate can affect donor retention rates and make executing a successful fundraising strategy difficult to accomplish. …
Thank you. A simple phrase that’s habitual and nearly overlooked at times. When it comes to your fundraising strategy, expressing genuine appreciation is a proven recipe to increase donor retention. To create an attitude of gratitude, get your entire organization involved and give everyone an important role to play. When your whole team is …
Non-profit organizations are learning a lot from for-profit companies. For instance, we see many NPOs getting more focused on measuring the performance of their fundraising strategy. They’re going beyond tracking dollars raised to reporting on the success of fundraising campaigns. This is a new approach for the industry. And many organizations are struggling to figure …
