Donor Acquisition Solutions

Donors are passionately connected to the cause they support. We help you connect to those supporters where ever they may be.

Non-profit leaders rely on Ascenta to develop customized strategies that extend their reach in the communities and markets that matter most for their causes. Through face-to-face fundraising, we engage community members, spread awareness and enroll new donors to make ongoing monthly contributions

“Recurring donors give nearly

50%

more per year than average
one-time donors.

— Network for Good

“Targeted Growth
Strategy

Every cause is different. And there is no one-size-fits all strategy. Numerous factors help determine the tactics that will generate the most impact for your charity. Our partnership begins by establishing a deep understanding of your cause and conducting a thorough needs analysis.

Once we have a strong grasp of these aspects, we’ll work alongside your team to collaboratively create an inspiring and successful face-to-face fundraising campaign.

Delve into and empathize with your charity’s story and cause

Document your ideal donor profile

Map the geos and markets that matter most for your cause

Analyze strengths and weakness of previous fundraising efforts

Identify relevant industry trends that will positively influence your campaign

Understand your donation structure and which giving thresholds yield the highest lifetime donor value

“Brand Adherence

Your brand is about more than just your charity name or logo. It includes every sensory touchpoint that people encounter. The Ascenta team works closely with you to ensure that the entire donor experience is fully in-line with the image you wish to represent. This includes:

Venue Selection

What types of locations are best aligned to your business?

Booth Design

How can we bring your brand to life in 3D format?

Team Apparel

What clothing and accessories should Brand Ambassadors wear when representing your company?

Message And Presentation

How can we share your product in the most effective way that will motivate people to make a purchase?

Printed Materials

What visual and tactile materials do we need to help bring your product or service to life?

Digital Touchpoints

What brand guidelines should be adhered to in the electronic customer signup and verification processes?

Training and Immersion

Brand Ambassadors are trained to be a true extension of your team. They represent your cause’s brand image, voice and passions. When fundraisers hit the field as faces of your organization, they know:

Your charity’s unique story and philosophy
How to approach and speak to potential donors
Your product overview and core programs
The donation request structure
Any unique compliance and legal needs
Field expectations, dress code and other standards

Processes and Systems

To ensure the most seamless experience possible, donor data is captured electronically, payments are processed instantly and data is securely transferred to your internal systems.

Ascenta provides the solutions you need to successfully execute in-person fundraising, including:

Digital forms to facilitate collection of donor information
PCI-certified electronic payment processing system for first-time donations
Data validation software to ensure all donor data is accurate and complete
Direct integrations with CRMs, third party providers and merchant processors to deliver your new donor data where and when you need it

Data and Insights

Your success is our top priority. We keep a constant eye on the health of your program and investment using a customized reporting dashboard.

Through daily, weekly and monthly check-ins, your dedicated team will track the metrics that matter most for your organization, such as:

Average gift amount

Fundraiser performance

Cost per donor

Retention/attrition rate

Fulfillment rate