RJ Renna
Thank you. A simple phrase that’s habitual and nearly overlooked at times. When it comes to your fundraising strategy, expressing genuine appreciation is a proven recipe to increase donor retention. To create an attitude of gratitude, get your entire organization involved and give everyone an important role to play. When your whole team is …
Charitable giving is on the rise. Last year, giving to charities hit a total of $427.71 billion. Creative fundraising campaign ideas are to thank for this. For example, #GivingTuesday, a movement to increase charitable giving, generated $380 million in donations in 2018. That’s a 27% increase over the previous year. The audience of potential …
Telling your non-profit story is an essential piece of your fundraising strategy. Your non-profit’s story must be clear and compelling. It should translate online, in printed materials, on social media or in person. Above all, you want to generate empathy and motivate donors to give to your organization. The number one purpose is to …
Non-profit organizations are tasked with creating an emotional connection with people that will garner their support and ultimately lead to donations. But with so many messages coming at prospective donors each day, it can be challenging to cut through the noise. Non-profits need to incorporate a wide array of fundraising tactics if they want to stand …
